Don’t just produce UGC. Build on what works.

Yes. We start by reviewing the content you’ve already produced and how it has performed, to understand what’s working and what isn’t. From there, we plan the next round of briefs, testing and creator coaching.

Creators post from dedicated social media accounts set up specifically for your app, rather than their personal profiles. Your business owns these accounts and we manage them, which gives your campaign its own consistent publishing channels. Every paid post is clearly labelled as an ad, and accounts never pose as independent users.

We use an internal tracking site to monitor posting cadence, engagement, views, reach and individual video performance, and share regular campaign updates so you can see which content is gaining traction.

Your business does. Before producing anything, every creator signs a written agreement designed to assign the copyright in the agreed campaign content to you, with the permissions needed to use their image, voice and performance, including in paid ads. Licensed music and platform-only sounds stay under their own licences, so we plan ad-ready versions with cleared audio.

Absolutely. Our goal is to build a growth system that works for your business, not make you dependent on us.

After your initial programme, you can continue with Hooksology managing and scaling your campaigns, or transition operations internally. A defined handover is part of the programme, covering your creator accounts, campaign learnings, reporting processes and team training. More extensive training can be scoped separately.

We select creators based on your app, target audience and campaign objectives, considering content style and their ability to communicate your product’s value. We handle sourcing, briefing and coordination, so you don’t have to.

We diagnose before we spend more. We look at the creative angle, hook, audience relevance and execution, then improve the brief, coach the creator or test a different approach. If a creator consistently underperforms after feedback, we may replace them or request replacement content.

Our standard engagement is a fully managed 90-day programme, and fees depend on your campaign scope and content volume. Performance-based or hybrid structures may also be available. Most campaigns combine agency fees with a separate creator budget, and a one-off setup fee may apply. Everything is set out in writing before the campaign begins.

Content volume depends on the package agreed with you. We manage creator selection, briefing, coordination and performance tracking. Your team provides the product context, audience insights and approvals needed to guide the campaign.

We track relevant metrics, from views and engagement to clicks, installs and conversions where reliable tracking is available. Views alone don’t equal installs, so we use the full picture to decide which content to back.

No specific results are guaranteed. We use structured testing and performance data to identify promising approaches and improve future creative.